CADA Faces Identity Crisis Amidst Ambitious Rebranding Efforts
StarterMuse Sydney, Australia - September 19, 2023 In a surprising turn of events, CADA, formerly known as The Edge, has found itself embroiled in an identity crisis following its ambitious rebranding efforts earlier this year. Once a Western Sydney broadcaster with a steadfast commitment to hip hop and R&B, the station's recent transformation into a national multi-platform brand has left both listeners and industry experts scratching their heads. […]